Trade Show Magician

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Trade Show Magician

Duncan William is the UK’s leading trade show magician, offering bespoke digital magic for some of the worlds leading tech, IT and service sector companies.

Using classic magic combined with cutting edge, digital magic techniques, Duncan will engage, qualify and then introduce a steady stream of high quality delegates onto your trade show stand for your sales team to convert into direct sales.

No other marketing tool, has quite the same impact, versatility and conversion ability as hiring a trade show magician to work alongside your team on your exhibition stand. Trade show magic is quickly being recognized as a credible and highly effective way to make your brand, product or service stand out from your competitors and increase your return on investment when attending a trade show.

There are only a handful of professional trade show magician’s working full time, and Duncan is one of them. There are even less who can offer bespoke, tailored and customized magic using iPads, iPhones and technology to really create a contemporary and exciting form of sophisticated branding to support your trade show booth.


What is a trade show magician and how can they help me generate sales leads?

Using a magician over another form of promotion on your exhibition booth or trade show stand will certainly make your product or service memorable. Very few people will have experienced professional magic and even fewer customised digital magic. Using a professional magician will extend this same professionalism to your brand, product or service to ensure that any magic they deliver will be remembered long after the event. Take something as simple as a business card. If this was simply to be handed out by a sales executive this may simply be added to a pile of other non-descript business cards. However if this was to be printed and then actually pulled out of an ipad or iphone this would make this business card a lot more memorable than the others!

Sometimes a trade show magician is hired for after-show events. This is the perfect opportunity to broker introductions between clients and delegates, yet still keep your brand visible. Imagine a digital magician performing with a branded iphone case, branded lock screen, branded playing cards and branded business cards and then incorporating it all together into some hard hitting magical experiences! This will certainly leave an impact in the much more laid back and relaxed affair of the after-show party.

A competent trade show magician can perform both aisle style magic or booth style magic. Aisle style digital magic is the perfect opportunity to stop, enagage and then qualify potential clients in the aisles, before passing them over to the sales team. A booth style approach is often delivered on the trade show stand itself. Here timed shows are accompanied by music, and are aimed to create a feature at a certain time in the day to create a buzz and crowd. This is then the perfect opportunity to pass the microphone over to one of the presenters or sales team to present the companies features, unique selling points, brand, services, or products.

Whether using the aisle style or booth style approach to trade show magic, one thing for certain is that an exhibition magician will certainly gather a crowd. Often the larger crowds are formed through delivering a show on the booth or podium but often the audience are unqualified delegates meaning this style is best reserved for increasing brand awareness.

A high quality professional trade show magician will spend time before the event to get to know your brand, product, service and company message. This should then be weaved into the magic (in a sophisticated way) with the best benchmark being that the magician is mistaken for a member of the sales team. A trade show performer show have the depth of knowledge of the company to be able to offer a perfect transition between the magic, the brand and the product or service and finally to the sales team.

Thus hiring a digital magician for your trade show will introduce the delegates to the company through informed preparation and research before the event. Knowing what the company is wanting to achieve at the trade show allows the magician to qualify the sales leads so that only high quality clients are brought onto the stand for the team to convert into sales. Having the ability to engage with each client outside of simply performing magic is another crucial attribute of a trade show magician. It is important for them to create a rapport so when they are passed over to the sales team, they are relaxed and open to discuss about the product in more depth. Thus the client should now be a warm lead as opposed to a cold lead.

A great return on investment! Duncan understood our business and created some incredible digital magic to promote our product. Warm and approachable and superb digital magic too! IBM

Trade Show image

We wanted something in-keeping with our brand. Duncan customized a series of apps for the show and made a real impact on our stand. Modern, stylish and fun! Garmin

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Why should I hire a digital magician for my trade show?

A digital magician combines traditional magic techniques with cutting edge, technology to create an exciting and contemporary form of entertainment. This in turn is then used to promote your product or service by integrating your brand into apps, giveaways into the magic and more. A digital magician uses both iPads and iPhones as well as more traditional magic items to create a highly customized and visual magic offering.

Duncan also offers a bespoke customization package which integrates your brand and messaging into apps or magic etc.

  1. Branded iPhone case
  2. Deck of branded playing cards to be integrated into the digital magic and to be used for magic
  3. Integration of a giveaway into the digital magic to pull out of the iPhone (Eg. a spoon if in a restaurant / drinks voucher). Item to be supplied and branded by the client.
  4. Client branded app which simulates giving away drinks vouchers / business cards (again pulled out of the phone)
  5. Custom mind reading routines using the client’s business cards and your brand in mind
  6. Custom, hyper visual digital card routine which using branded playing cards in the phone to change a deck of cards to glass.

To find out more about how Duncan, The Cyber Magician, can add value to your company, facilitate business introductions, inform, educate and amuse, as well as generate new qualified sales leads and ultimately offer a high return on investment, then get in touch via the contact button at the top of the page.

Duncan offers more than just magic at a trade show. The process starts long before he arrives. He will understand your company, product and service and identify the features and benefits of the company and the market. He will then integrate this into customized digital magic routines to ensure your company is represented with sophistication and class.

Tech Trade Show Magic

“Powerful, impact, highly customized digital magic! We are always looking to lead the way in technology and this fit the bill perfectly! Panasonic

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Some the trade show venues Duncan has performed at as a digital magician:

  • The National Exhibition Centre (NEC), Pendigo Way, Marston Green, Birmingham, West Midlands B40 1NT
  • International Convention Centre, Broad Street, Birmingham, West Midlands B1 2EA
  • Exhibition Centre Liverpool, King’s Dock, Port of Liverpool, Liverpool
  • ExCeL London, Royal Victoria Dock, 1 Western Gateway, London
  • Rioch Arena, Phoenix Way, Foleshill Coventry, West Midlands CV6 6GE
  • Alexandra Palace, Alexandra Palace Way London, London N22 7AY
  • Earls Court, Warrick Road London, London SW5 9TA
  • London Olympia, Hammersmith Road London, London W14 8UX

“If you are looking for something to help generate sales leads; look no further! Duncan’s magic is amazing too!!”